EVENT SCHEDULE

11:00 - 11.30 Registration
  • 11:00 - 11.30 Registration
11.30 - 11.45 Introduction
  • 11.30 - 11.45 Introduction
11.45 - 12.15 Panel 1: Who is succeeding in diversity & inclusion; what are they doing differently?

  • How can campaigns be sensitive of tokenism when actively being more inclusive?
  • It marketing campaigns focus on ethnicity & ignore culture, communities & backgrounds of a group can they truly be diverse?
  • Has social media and the presence of influencers changed the importance of diversity in marketing? or was it just time to become diverse?
  • How do you still engage with multiple markets effectively?
12.15 - 12.45 Panel 2: Are ethnic groups globally responding to campaigns in the same way?

  • Is it possible to please everyone everywhere?
  • Social media and the internet are reducing businesses ability to localise brand campaigns. What do organisations have to do overcome this?
  • Are ethnic groups within British society responding differently to campaigns than the communities in their countries of origin?
  • How do you engage with multiple communities effectively?
12.45 - 13.05 Social Media Discussion: Are we losing diversity to assimilation on social media? 
  • Are we losing or discovering diversity on social media?
  • Are the things that make us different being lost to assimilate for the main stream?
  • What are the opportunities social media provide?
  • Why are some businesses turning away from social media?
13.05 - 14.05 Break
  • 13.05 - 14.05 Break
14.15 - 14.45 Panel 3: How can you begin to be diverse?

  • What are the solutions to being diverse as a business or brand?
  • How do recruitment & training or even company social activities take a role in diversity?
  • What role do products, services or promotions play in being diverse?
  • How does technology fit into diversity?
14.45 - 15.15 Panel 4: Knowing you Market

  • Is a business targeting one group sustainable & open to diversity?
  • Are traditional channels being ignored by these businesses?
  • How can a business cater to the cultural and diverse needs of potential customers in a global way?
  • Why do community targeted brands struggle to go mainstream?
  • What problems arise when they try to diversify?
15.15 - 15.45 Discussion 2: Close Up And Personal

  • Keynote Speaker
16:00 – 17:00 Networking
  • 16:00 – 17:00 Networking

 

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