Are ethnic groups globally responding to marketing campaigns in the same way?

Posted Chidi Nweke

Are ethnic groups globally responding to campaigns in the same way?

  • Is it possible to please everyone everywhere?
  • Social media and the internet are reducing businesses ability to localise brand campaigns. What do organisations have to do overcome this?
  • Are ethnic groups within British society responding differently to campaigns than the communities in their countries of origin?
  • How do you engage with multiple communities effectively?

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